Just Now: Texas Tech Red Raiders Football Alliance Head Coach Passes Away, Leaving Players in Deep Pain
Lubbock, TX — April 27, 2025 — The Texas Tech Red Raiders football community is reeling after the sudden passing of their beloved Alliance Head Coach, Mark “Coach Mac” McAllister, who died earlier today. The tragic news broke just hours ago, sending shockwaves through the team, university, and fans across the country.
Coach McAllister, 54, reportedly passed away from complications related to a previously undisclosed health condition. The university released a brief statement confirming his death, expressing condolences to his family and recognizing his contributions to the football program and student-athletes.
“It is with profound sadness that we announce the passing of our Alliance Head Coach, Mark McAllister,” the statement read. “Coach Mac was not only a brilliant leader on the field, but also a mentor, friend, and father figure to countless young men throughout his career.”
Players, visibly emotional, gathered at the Jones AT&T Stadium this afternoon to honor their coach. Many were seen embracing, some in tears, as they processed the unexpected loss. Several players took to social media to share their grief and memories of the coach who, they said, changed their lives both on and off the field.
“Coach Mac believed in me when no one else did,” wrote senior quarterback Jaylen Brooks. “He taught me more about life than football. I’m heartbroken.”
Defensive captain Malik Thomas posted a heartfelt message on X (formerly Twitter), saying, “He was more than a coach—he was family. This hurts more than words can say.”
McAllister took over the Alliance Head Coach role in 2021 as part of a new strategic initiative by the Texas Tech football program to build deeper leadership within the coaching staff. Known for his fierce dedication, tactical mind, and deep compassion, McAllister quickly became a pillar of the Red Raiders’ culture.
Under his leadership, the team saw marked improvements in both performance and morale. His unique coaching philosophy blended discipline with empathy, pushing players to excel while always prioritizing their well-being and growth as individuals.
Texas Tech Athletic Director, Renee Lawson, announced that grief counselors will be available to players, staff, and students in the coming days. A memorial service is being planned and details will be shared as they become available.
“We lost a great coach, but more importantly, a great man,” said Lawson. “His legacy will live on in every player he coached and every game the Red Raiders play.”
Coach McAllister is survived by his wife, Dana, and two sons, both of whom have been active in youth sports programs in Lubbock. The family has asked for privacy during this time of mourning.
As the team prepares for the upcoming season, it is clear that the loss of Coach Mac will weigh heavily. But as several players noted, he would want them to carry on with strength, unity, and the passion he instilled in them.
“Coach Mac always said, ‘Leave it all on the field, and live with heart.’ We’re going to do just that,” said Brooks.
#RIPCoachMac
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